The Nameify Blog

Once you’ve decided that a website will boost your business or service, your next step will be figuring out the domain name you’re going to use.

Using the name of your business is an obvious choice, but that is not always possible or preferred. If that is the case, here are five tips to help you come up with a winner.

Your Business Slogan

Do you have a catch phrase, tag line, or motto for your company? From a marketing perspective, using your slogan as part of your domain name will help consumers have a clear picture of what your business offers. Consider using your slogan if it is concise and clear, you don’t want to turn your mission statement into a web address.

If you offer the most reliable plumbing services out there, or the highest quality coffees, capitalize on what you offer consumers and turn it into your domain name.

Check Your Competition

There are two reasons you want to know what your competitor is doing on the web. First, if you want to differentiate yourself online, you’ll need to know what others are doing. Second, you need to be careful not to infringe on someone else’s trademark.

Once you nail down a few possibilities for your domain name, check our hand-picked domain names to see if we have a fit for you.

If not, visit Go Daddy to find out if the domain name is already in use. If someone else has it, you want to go back to the drawing board. Also check out slight variations on your intended domain. This way you’ll know where consumers might be directed if they mistype your web address. If your domain name is too close to a name one of your competitors is using, it would be wise to go another direction.

Add a Local Component

If your particular business begs for the local market consider adding local flair to your domain name. Say the majority of your customers come from your local area, and your business is located in the Rocky Mountains or the California coast. Kick around ideas for domain names that include your geographic region.

The strategy of using a local component can also serve your business well if the product you are marketing is well known for originating from a particular region. Consider Vermont maple syrup or Swiss cheese. Your business could be located anywhere and you could still capitalize on the notoriety of your product.

Catchy Acronym

Maybe your business name contains an acronym like TLC, or your business can be shortened into an easy to remember acronym. The benefit of marketing an acronym is that they tend to be easy for consumers to remember. It is also a way of keeping your domain name short and simple, another key factor to being found easily. Because so many companies use acronyms, it will be important to watch out for trademark infringement and other domain names that contain similar acronyms.

Mash Words Together

One way to remain true to your business name is by mashing all the words together and turning it into a domain name. Or, you can focus on injecting adjectives into your domain name. Let’s say your company name is Ray’s House Painting. This wouldn’t necessarily make a domain name that sparkled, but by adding words like “reliable” or “affordable” or “dependable” before your company name and using them all together, you’ve created a domain name that is easy to remember, and touts the virtues of your company, giving you an edge over the competition.

So get to brainstorming using these tips and you’ll soon be the proud owner of a great domain name.

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